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Joao Serrao

— bottled agave.

Joao Serrao is a traditional tequila drink produced from 100% blue agave. The tailor-made calligraphy – which became the key visual of the brand – recalls the characteristically spiked shape of the Mexican plant.

We choose the powerful black and white as the main colours of the design and blended it with some green shade of the agave plant. The limited edition drink with a white wooden cap and a cord decoration is waiting for “¡Salud!” in its white varnished cylindrical box.

Client: Studio Project / Date: 2019 / Design: Renato Molnar / Photo: Daniel Frolich, Renato Molnar, Borbala Kiss / © All content copyright.